Reinforcement Theory and Study of the Impact of Internet Technologies on Political Participation of Modern Youth

The article examines the methodological possibilities of reinforcement theory in field studying influence Internet technologies on political behavior. prospects are considered context changing role process since beginning 2010s and growing popularity competing directions, first all, mobilization. It is revealed that rivalry between mobilization at present stage turns into a state dualism. Reinforcement not only retained its significance growth period 2010s, but also received further development: new concept selective avoidance supplemented theoretical apparatus. retains for study leadership among Russian youth, activities radical youth organizations. One factors preserving potential activism practical combination principles with network approach.